***Updated: February 13, 2020***
In 1994 Max Rubin, a Las Vegas blackjack dealer and card counter, published a book called Comp City which opened many an eye in the gambling community. In the book, Rubin argued that someone did not have to go to the trouble of counting cards and become an expert to be a winner in Vegas. Instead, they could simply adhere to basic blackjack strategy, (leaving a player at approximately a 0.50% disadvantage against the House), and take advantage of the casino’s generous compensation system distributing free hotel rooms, drinks, food, entertainment, transportation and more, in order to come out ahead each time.
Obviously it’s impossible for U.S. online casinos to have tangible luxuries to reward players with, but they certainly try their best to please regulars. Just like at a land-based operation, oftentimes places allow enrollment in a loyalty program and receive points based on play. And depending on volume of handle, this might be the most important factor to take into consideration when choosing where to sign up.
At most places casino points will be accumulated for each bet that’s not on both sides of an outcome, (i.e. betting on red and black simultaneously in the same spin of a roulette wheel will guarantee a break-even result). On average, one point is awarded for every $10 wagered, with high volatile games like slots delivering more points than even money table titles such as blackjack or Let It Ride, since players don’t normally lose as much on these…or as fast.
Members of loyalty programs routinely find little cash presents added to their account on birthdays or anniversaries, and receive email notices informing them of special days when points are doubled or tripled. In addition, if the operator has a sportsbook or racebook they will offer free bets on specific events to get people to try out other products.
Points can be redeemed for dollars, rewards, and merchandise at some online stores. Always make sure to read the full terms and conditions before joining because program requirements could have restrictions similar to their casino welcome bonuses or reload offers – it’s all in the fine print. Once earned they usually never expire, but may be forfeited back to the House after an extended period of account inactivity.
Loyalty points accumulate until players choose to exchange them for bonuses, cash money, prizes, or other incentives. The programs go by familiar names: VIP, High Roller, Status Member, Platinum Club, etc., and are often tiered so users can reach minor reward levels quickly and then be encouraged to remain loyal for increased excitement as they move up in prestige. Along the way it is never a bad idea to contact the VIP managers and see if there are any extra perks for loyalty club members not advertised on the website – what they have to say just might be surprising.
Each step up in status at an online casino is accompanied by larger rebates on losses, more invitations to exclusive tournaments, additional bonuses, monthly gifts and other benefits. Some casinos offer a personal concierge and elite gambling rooms with unique credit lines and betting limits.
These days most U.S.-facing operations will automatically register people for their VIP Program but a few still do not, so always confirm the situation before making the first deposit. Once enrolled in the loyalty program, contact customer service from time to time. Don’t be scared to drop hints that you would like a special bonus because one never know what they might receive.
Best USA Online Casino VIP Programs
Now, our readers probably want details on the top USA online casino VIP Programs in order to start cashing in on all of the great offers out there for high-volume players. We have to take it slow though because as with bonuses and promotions, an operator’s loyalty practices can function in any number of ways.
One of the biggest differentiators we’ve seen is how long individuals are allowed to stay at a certain level without activity prior to being busted back down the ladder. Some places state that if a wager isn’t placed during the calendar month, whatever VIP status has been earned up to that point will be lost. Others extend the deadline to 3 months of inactivity before stripping users of their accomplishments.
However, there’s one company who never remove VIP levels once achieved and that’s Bodog – one of the oldest brands in the industry. They have a full network of websites accepting U.S. players, each with a different flavor and style. They are the only operator in America today who will let someone leave for 5 years and then come back to the same loyalty level had been earned up until that point. Make no mistake: this perk is absolutely amazing and very difficult to find anywhere else.
Therefore, the best VIP Programs in the country belong to their various properties like Ignition and Bovada, and we proudly applaud them for excellence. So for high rollers in the States looking to gamble online, these are the only places to go.