The founder of Virgin Records, Richard Branson, is no stranger to taking risks. He’s never been afraid of putting his money on a long shot in hopes of the bet paying off big, and tackling the U.S. online casino industry might be his biggest wager to date.
The Virgin Gaming Group announced in 2010 that they had established a strategic partnership with the Tropicana in hopes of launching a series of USA sites. The plan at the time was to concentrate on states with more relaxed legislation like Nevada, New Jersey, and California, then slowly open their products to all 50 states. However, there has been a huge political backlash against virtual operators by the Republican Party and one of their number one financial contributors, Sheldon Adelson.
Gaming heavy-weight Gamesys supplies the gaming license to both Virgin Games and Virgin Casino and they are ready to go all-in on America. They’ve recently sold a few brands to competing companies for a whopping £425 million and Virgin CEO Simon Burridge has hinted this windfall might be invested in a joint venture.
As they’ve not been able to get a strong foothold in the United Kingdom, this opportunity might be Branson’s last shot at glory.